Restaurants & Hospitality
Built inside a 7-brand restaurant group.
Hum runs the marketing, ops, and people side of an 11-location, 7-concept hospitality group every day. Every feature you'll see was built because we needed it on a Monday morning.
The stack you can probably retire.
Most restaurant operators run somewhere between 8 and 14 separate SaaS subscriptions. Here's what Hum replaces and what your team gets in return.
| You're paying for | In Hum |
|---|---|
| Toast POS | Live order + customer ingest, business-day grouping, comp/house-account aware |
| Klaviyo | CRM with segments tied to actual visit data, Resend-powered sends |
| Sling / 7shifts | Store Schedule with Toast roster sync, copy-week, printable shifts |
| MarketMan | Order Guide with multi-brand item masters, AI-recommended quantities, invoice capture |
| Birdeye | GBP reviews + replies + flagging across every location |
| Trainual | Magic-link trainee app, manager sign-off, by-module roster grid |
| CoSchedule | Marketing Calendar with weather overlay and item-specific revenue |
| Buffer / Hootsuite | Content Studio with AI-drafted social from your own sales |
| GRIN | Influencer + Insiders programs with POS-attributed redemptions |
| QBO + Excel | Budget-to-Actual reports scheduled to inbox, multi-entity |
What we built because restaurants needed it.
POS-native customer view
Every card-paid visit lands in your customer record automatically. Segment VIPs, lapsed regulars, big spenders, and birthdays — without an integration tax.
Cross-brand analytics
See which customers visit more than one of your concepts. Measure LTV across brands. We have customers visiting 4.4x more often when they shop multiple brands.
Recipe costing + competitive pricing
Tie ingredient costs to menu items. Pull competitor menus from URLs or photos. Watch your margin live as costs move.
P-mix analysis baked in
Sales mix reports by item, by location, by daypart. We use this to find the four-tier pricing strategies that pulled six-figure annual gains.
GBP at scale
Reply to reviews, schedule posts, fan photos out across locations. Flag bad reviews for follow-up. Built to handle 8+ locations from one dashboard.
Per-brand integrations
Each brand gets its own Toast credentials, its own QBO company, its own Meta page. One login, but the data stays clean per concept.
Proof in our own books
Numbers from running this on ourselves.
Brands managed in one Hum account
Locations syncing to Toast nightly
Customers in CRM, segmented by visit data
LTV on customers who shop more than one brand
See it run on your concept.
We'll preload Toast, GBP, and your books before the demo so you're looking at your own data, not a sandbox.
No credit card. No sales loop. We're an operator, not a quota.