Features
Twelve tools that already know your business.
Every Hum tool reads from the same data — your POS, your roster, your campaigns, your books. That's why a revenue chart on your campaign matches a revenue chart on your dashboard, and why your training records know who's actually on shift.
Marketing & Growth
Digital Marketing
One dashboard for every paid + organic channel.
Google Ads, GBP, Search Console, GA4, and Meta — pulled into one view, scoped by brand and location. Reviews, posts, and photos publish from the same place.
Marketing Calendar
Plan campaigns, promos, and content across every brand.
Auto-status workflow (drafted → ready → live → done), stakeholder sign-off, weather overlays, and item-specific revenue tied back to each promo.
CRM
Klaviyo replacement plus a B2B sales pipeline.
Segment, send, and attribute revenue back to POS visits. Companies, contacts, deals, and a full activity timeline for catering and corporate accounts.
Content Studio
AI-drafted social content from your own sales data.
Goes from "what sold last week" to a finished caption, image prompt, and post in 30 seconds. Approval flow before anything goes out.
Customer Intelligence
One profile per customer, fused from every source.
Unifies POS, loyalty, online ordering, delivery, and CRM into a single customer graph — value, loyalty, and flavor-affinity scores, neighborhood mapping, and the segments that actually convert.
Reviews & Reputation
Capture, route, and respond to guest feedback.
A compliant post-visit feedback funnel, Google review monitoring across locations, flagging, and one-inbox replies.
Community
Influencers and ambassadors, attributed to revenue.
Run influencer campaigns and an ambassador / insiders program with personal codes that drop directly into your POS discounts. Cost vs. impact in one place.
Operations
Items, Inventory & Orders
Inventory, pars, and ordering across brands and locations.
Multi-brand item masters, location-specific pars, AI-recommended order quantities, vendor-agnostic. Approval workflow + invoice capture + cross-brand transfers.
Pricing
Cost, market, and demand pricing in one workbench.
Three-lens pricing — recipe cost, competitor market bands, and demand/P-mix — with AI memos. Tie ingredient costs to menu items and watch margin shifts as costs move.
Maintenance
Work orders, time tracking, and reports.
Submit a work order from any device, route by location, track time, file reports. Vendor management included.
Workflow Management
Asana-style kanban for any project.
Boards, cards, @mentions, sign-off gates. Lives next to your marketing, ops, and CRM data — not in another tab.
Financials
Budget-to-actual reports, scheduled to your inbox.
QuickBooks integration, custom xlsx Budget-to-Actual, canned PDFs, run history, scheduled email delivery with attachments.
People
Store Schedule
Drag-drop scheduling across every location.
Mon-first grid, Toast roster sync, copy-week, printable rosters, inline cell editor, manager view across all brands.
Training
Magic-link training for any new hire.
Authoring tool for managers, trainee app accessed by phone link (no login), manager sign-off, by-module roster grid.
Underneath
The integrations that make it work.
Toast POS
Live order + customer sync, business-day grouping
QuickBooks Online
Per-brand companies, scheduled reports
Google Ads
Per-org credentials, campaign + keyword level
Google Business Profile
Reviews, posts, photos across locations
Search Console & GA4
Daily metrics, kept in your DB
Meta (Facebook + Instagram)
Page metrics, posts, ad insights
Resend
Transactional + campaign sends, signed webhooks
Open-Meteo
Weather context on every promo + forecast
Want to see one of these run?
Pick the tool that hurts most today and we'll start the demo there.
No credit card. No sales loop. We're an operator, not a quota.